Clever subway ad - reacting to the incoming train - dsgnrt - daily dose of inspiration! - find your inspiration! architecture, design and art daily!


Clever subway ad - reacting to the incoming train



The new advertisment of Apotek Hjärtat reacts to the incoming subway train with a bit of surprise.





"We equipped the digital screens on the platform with ultra sonic sensors ? smart little devices that abled us to monitor the train's arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life."





The ad was created by Akestam Holst advertising agency from Stockholm.

sources
(1) http://vimeo.com/87648696
(2) http://fabriken.akestamholst.se/


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